It's a cool idea. But the first time that I saw the homepage I had no idea what is about. You need to make it clear. What mean "Unleash the producer in you."??

It's a cool idea. But the first time that I saw the homepage I had no idea what is about. You need to make it clear. What mean "Unleash the producer in you."?? If I don't know what is for in less than 5 seconds I'll probably close the page. Check out these ones as examples: http://basecamphq.com/ http://basecamphq.com/ https://www.dropbox.com/ https://www.dropbox.com/