Why? You might come across his site, think it is interesting but need to move on to something else. Email is a really easy way to get reminders, learn more, etc

Why? You might come across his site, think it is interesting but need to move on to something else. Email is a really easy way to get reminders, learn more, etc. Email converts well because the people on the email list have already shown active interest in whatever you're doing. It's a high quality base to market to.