The faster the site, the longer a visitor stays and the more likely they are to purchase. Even Google acknowledges that as well as many other sites that study s

The faster the site, the longer a visitor stays and the more likely they are to purchase. Even Google acknowledges that as well as many other sites that study such things. Sites don't gain income by just displaying an ad in many cases. You have to have visitors click on them and, often, make an actual purchase.