Of the IT giants, Google has the most to lose from a closed web. The rise of mobile apps and walled gardens is a direct threat to their search business model. S

Of the IT giants, Google has the most to lose from a closed web. The rise of mobile apps and walled gardens is a direct threat to their search business model. So the argument that Google would threaten the open web seems strange, on purely selfish grounds. AMP seems to be an attempt to keep the web relevant. In countries like India (where i live), most new users access the web via the mobile, and the experience can be far worse than in the west, and absent of initiatives such as AMP you will see a fall off in web usage in general. I am not sure how that helps the open web.