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I suppose it's the "better horse" paradox. A/B testing can only get you incremental improvements, to make the leap from a really good horse to a car, you need t

I suppose it's the "better horse" paradox. A/B testing can only get you incremental improvements, to make the leap from a really good horse to a car, you need to make a bet and sustain it for a bit to get people comfortable enough to decide to try it out. That's not to say that whatever Waze is doing is a good idea, but that may well be the underlying mechanism for why they're trying.

_carl_jung 9y ago
> better horse I've been looking for a way to articulate this problem in A/B testing, thanks.
panarky 9y ago
When hundreds of people try to ride the same horse at the same time, is it still better? That's what I call a "better horse paradox".