As a customer of a few B2C SaaS products I would say to not try to keep users on board too hard. From my personal experience, unsubscribing from a service I am

As a customer of a few B2C SaaS products I would say to not try to keep users on board too hard. From my personal experience, unsubscribing from a service I am not using may only be temporary, but the surest way for a company to make it permanent is to be clingy and make it hard for me to get out. The nicest exits are the ones where I leave on a high note, like how amazon prime refunded my last month because I hadn’t been using the service that month; makes me way more likely to sign up again.