That aspect gets talked about a lot (both in and out of the book), but the truth is he already had a business with paying customers, and he streamlined it so he

That aspect gets talked about a lot (both in and out of the book), but the truth is he already had a business with paying customers, and he streamlined it so he could run it easily instead of trying to maximize revenue. A rarely mentioned part of the book is where he gives you steps to build a business like his. First, you have to do a lot of work, including doing everything from answering phones, writing marketing copy, packaging every item, etc by yourself. Only when you have a product, traction, customers, and experience managing them, can you write the scripts, evaluate vendors and outsourcers, and streamline the business so that a customer can buy, receive, return, or complain about your product without ever encountering you. Despite the popular misconception, Tim Ferriss says you still have to build your own business. But if you pick the right business, you can put it on autopilot once it's built. But that aspect isn't controversial enough to get a lot of press. Did you read the book or just hear about it?