> Why is delivering ads such a big problem that we're spending so many resources and so much effort on it? Showing ads isn't really that difficult of a problem

> Why is delivering ads such a big problem that we're spending so many resources and so much effort on it? Showing ads isn't really that difficult of a problem, especially on tablets which have built in video players. > You pay $50 for that kindle and save some money, but don't fool yourself into thinking it's not costing you -- really use as a civilization -- a lot more. Isn't it bit presumptuous/egotistic to assume that you're a more accurate judge when it comes to the value of not seeing ads for a given consumer than them themselves?