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How do these things even exist? Obviously the people in the cars don't want them, and will never use them. Even the people A/B testing them should eventually
by username223 9y ago
How do these things even exist? Obviously the people in the cars don't want them, and will never use them. Even the people A/B testing them should eventually figure that out.
- mseebach 9y agoI suppose it's the "better horse" paradox. A/B testing can only get you incremental improvements, to make the leap from a really good horse to a car, you need to make a bet and sustain it for a bit to get people comfortable enough to decide to try it out. That's not to say that whatever Waze is doing is a good idea, but that may well be the underlying mechanism for why they're trying.
- _carl_jung 9y ago> better horse I've been looking for a way to articulate this problem in A/B testing, thanks.
- panarky 9y agoWhen hundreds of people try to ride the same horse at the same time, is it still better? That's what I call a "better horse paradox".
- pjc50 9y agoPresumably they get paid to put them in regardless of whether they are used; and enough people accidentally click it that it stays in use.