The AMP brand is toxic because it’s a blatant example of Google trying to fork the web and take control of the new standard. It wasn’t done in collaboration wit

The AMP brand is toxic because it’s a blatant example of Google trying to fork the web and take control of the new standard. It wasn’t done in collaboration with the community and outreach has been sloppy. I attended the AMP roadshow and the devs come across as condescending as hell and clearly have no interest in hearing about what the community wants. It was a poorly disguised sales pitch filled with unscientific cases studies. AMP has some good ideas, but Google can’t be trusted with the future of the web.