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It would be awesome but we don't live in this kind of utopia. In the meantime AMP is a good way to clean up pages.

• headsoup 9y ago
  But doesn't it then just eventually become an excuse not to bother cleaning up pages? Personally I'm just wondering where the legitimate demand for this (slightly faster page loading) is coming from: Consumers or ad/data networks?
  • on_and_off 9y ago
    >But doesn't it then just eventually become an excuse not to bother cleaning up pages? well the issue is that website don't do that >Consumers or ad/data networks both ?
    • headsoup 9y ago
      Exactly, so instead of doing something to promote cleaning up pages properly, a band-aid is applied and nobody tries... > both ? They are competing objectives, so which has the bias is indicative of business priorities.
      • on_and_off 9y ago
        Page speed is already taken into account for ranking. Google is never going to do that drastically though .. better the result people are looking for even if the page is slow than something fast but barely related. I am not sure what else they could do in that regard, and the ecosystem has been moving towards more and more bloat since pretty much the beginning. I am all hears for other solutions to page speed, especially since AMP is tailored to a specific use case, I just don't know exactly what would be enough of an incentive.