> Really? 2% seems awful. If a company signs up for your trial, they must have a problem they're trying to solve. If you don't solve 98% of peoples' problems, i

> Really? 2% seems awful. If a company signs up for your trial, they must have a problem they're trying to solve. If you don't solve 98% of peoples' problems, it seems like you have a problem getting people engaged with your product. Also think about how many of those signups are for "products" that never get delivered. Some side project that is thinking about charging and the dev never bothers implementing, some startup is thinking of switching from per-client contracts to a self-service model and either doesn't make the switch or dies/gets acquired before they manage it. None of those situations are Stripe not meeting someone's needs, and a single developer can create an arbitrary number of those trials throughout a year.