AMP is like Amazon's listing of 3rd party merchants' products. It's great for consumers in the short-term but commodifies businesses into an informational API

AMP is like Amazon's listing of 3rd party merchants' products. It's great for consumers in the short-term but commodifies businesses into an informational API for Google's UX. > why else would all these search engines do this? because lower latency increases user activity and search volume The question you aren't asking is: "What are the long term implications to the ecosystem when Google controls the UX for all 3rd party data?"