The Tesla is like the Toyota. It's the car everyone knows is an electric. Hybrids from non-Toyota makers had to play a lot of catchup (and, frankly, even non-Pr

The Tesla is like the Toyota. It's the car everyone knows is an electric. Hybrids from non-Toyota makers had to play a lot of catchup (and, frankly, even non-Prius Toyota Hybrids) to have the same appeal that the Prius did. In the same way, I don't see electric cars from BMW or Audi or Mercedes competing with Tesla on day 1. It's just JUST the powertrain that's drawing people to the Tesla. Some of the pro-Tesla draws are down to vanity or image, and others are more tangible.