Wouldn't that just give an advantage to large sites with tons of cash at the detriment of smaller, independent publishers? If hosting other websites increases t

Wouldn't that just give an advantage to large sites with tons of cash at the detriment of smaller, independent publishers? If hosting other websites increases the engagement on Site X, users might say, "getting my news on Site X is faster than getting my news on <small_independent_website>." You might be right, but something about it sounds off to me. We already have a working system. It's being abused by bad HTML/JS/CSS, but there are ways to fix it without unbalancing the open nature of the WWW.