> The search benefit isn't even a long-term one: Either AMP will go away for some reason at some point, or, if the status quo is maintained, everyone will be fo

> The search benefit isn't even a long-term one: Either AMP will go away for some reason at some point, or, if the status quo is maintained, everyone will be forced to use AMP by Google's search monopoly, rendering it a null benefit to your rankings as everyone else transitions to it. Maybe in the long term, but meanwhile they get the benefits for being early adopters. If AMP fails, they will simply roll back.