If someone is going to implement AMP templates they have the ability to implement better HTML in the templates instead. It does matter that users are on your p

If someone is going to implement AMP templates they have the ability to implement better HTML in the templates instead. It does matter that users are on your physical servers. It affects referrers and copied/pasted links, which affect brand recognition and SEO. Using AMP also puts a giant back button on your site that takes users back to the search engine results rather than deeper into your site. Many people do not want that. I don't think that airbnb is an ad-funded site. Even if it were, do ad-funded sites really want a 3rd party dictating how they monetize their sites? If so, I doubt that they are thinking through it all the way and considering the long-term effects.