This article doesn't make sense indeed, they are comparing a premium brand (by Tesla's own wording on their website) with luxury brands. (true) luxury brands h

This article doesn't make sense indeed, they are comparing a premium brand (by Tesla's own wording on their website) with luxury brands. (true) luxury brands have a love/hate relationship with "high sales", because every sale that is made lowers the prestige of the brand (to quote Porsche's CEO, "I worry when I see two of my cars in the same street"). Knowing that, comparing a company that benefits from selling more with companies that benefit from maintaining prestige is absurd.