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Tesla's own positioning has authority on the subject: their communication says "premium" cars. That's completely different than luxury. Of course, that doesn't
by hashmal 9y ago
Tesla's own positioning has authority on the subject: their communication says "premium" cars. That's completely different than luxury.
Of course, that doesn't mean you are not right to feel prestige with a Tesla, and that's something important with luxury in general: what's luxury to someone can be absolute garbage to someone else. And quite often, premium products can be of higher quality than luxury products (luxury is often tied to quality, but most importantly brand history, hand-crafted parts, access to some social status, etc).