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My point is that you wouldn't know it from the article. It makes it sound like you should implement AMP for user experience and fast loading, despite then going
by untog 9y ago
My point is that you wouldn't know it from the article. It makes it sound like you should implement AMP for user experience and fast loading, despite then going on to detail the ways in which it compromises user experience.
When a big company like Airbnb jumps on a technology bandwagon people notice, and write-ups like this influence the choices other organisations make. They could at least just be upfront about the reasons why they're doing it.
- deleted 9y ago[deleted]
- ocdtrekkie 9y agoThe reason Airbnb is not likely to be upfront about why they're doing it, is it's very unlikely that Airbnb wants to admit they're probably being paid for it or getting some other form of special consideration for writing this. The search benefit isn't even a long-term one: Either AMP will go away for some reason at some point, or, if the status quo is maintained, everyone will be forced to use AMP by Google's search monopoly, rendering it a null benefit to your rankings as everyone else transitions to it.
- slig 9y ago> The search benefit isn't even a long-term one: Either AMP will go away for some reason at some point, or, if the status quo is maintained, everyone will be forced to use AMP by Google's search monopoly, rendering it a null benefit to your rankings as everyone else transitions to it. Maybe in the long term, but meanwhile they get the benefits for being early adopters. If AMP fails, they will simply roll back.
- trg2 9y agoI think Airbnb should throw away everything they've done to date and hire all the Hacker News commenters to run their strategy instead. > it's very unlikely that Airbnb wants to admit they're probably being paid for it or getting some other form of special consideration for writing this. It doesn't look like anyone from Airbnb wrote this. But you're right, that's a good strategy - instead of the accommodation and experiences thing, they should implement AMP and get paid by Google for it. That's how business works: https://i.imgur.com/Vd6gI7X.jpg?1h https://i.imgur.com/Vd6gI7X.jpg?1h Congratulations Brian and Gil on implementing this!
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- Spivak 9y agoUnless you're the 1% of websites you probably should implement AMP if you want fast loading (from search or news aggregators at least) because nothing is going to beat cached content loaded inline.