Think of facebook as a service - using it for identity and also possibly your social network. A lot of startups have a social component and having an easy faceb

Think of facebook as a service - using it for identity and also possibly your social network. A lot of startups have a social component and having an easy facebook integration means no longer implementing it from scratch. However, it does not mean that the startups will be skewed towards facebook (i.e. are glorified facebook apps). Rather, I see them as using facebook the same way as companies use blogs, messaging, message boards, maybe even a billing system (if facebook introduces one). If the integration is tight and this happens on a large scale, however, it does mean that the balance is slightly against them being acquired by google!