Random anecdote: Back in 2002 I spent a week in a village in rural Haiti trying to get an electric generator set up. We had car trouble between villages and ou

Random anecdote: Back in 2002 I spent a week in a village in rural Haiti trying to get an electric generator set up. We had car trouble between villages and our resident mechanic was fixing it on the side of the road, when a woman from a small hut came out and asked us if we wanted Coca Cola. She sold us bottles of Coke kept cool in a hole with a tarp over it. I've never looked at the Coke brand the same way since.