Yeah, I think you addressed your own concern there. Why would a consumer who doesn't know how to export mail need something better than Gmail? I'm a power user,

Yeah, I think you addressed your own concern there. Why would a consumer who doesn't know how to export mail need something better than Gmail? I'm a power user, and I don't need anything but Gmail, so I can't fathom that there's some unserved email opportunity that consumers would love fulfilled if only they knew about Gmail competitors.