What information is missing from this description, which is front and center on the landing page? "Pure liquid vitamins based on research. Optimized formulation

What information is missing from this description, which is front and center on the landing page? "Pure liquid vitamins based on research. Optimized formulations tailored to your body composition that’s 10X more effective." This text appears next to a photos of branded vials containing, one assumes, liquid vitamins.