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Please actually read comments before replying. I sell 5-24 hour long online courses. A two week trial would let someone see everything, and would leave the use
by graeme 9y ago
Please actually read comments before replying.
I sell 5-24 hour long online courses. A two week trial would let someone see everything, and would leave the user with no reason to purchase.
This is why I haven't done full free trial yet. Because 2-3 days seems short. But I'm wondering if it counterintuively might be optimal, by removing friction to trying the course.
- dothis9 9y agoThere are many merchants who have found that increasing the generosity of their refund policy leads to decreased refund rates. I.e. a 6 month refund window may have a lower overall refund rate than a 1 month window. It gives users who are on the fence about the value of a product more time to see how they've gotten value out of it. It also gives people longer to forget to ask for the refund. The only reason some companies have a "1 year" refund policy instead of "lifetime/anytime" is because of issues like credit card merchant processors being uncomfortable with the credit risk that creates.
- nomel 9y agoMy mistake! I misread your second to last sentence.