They have significantly different prices to produce, as well. The all-electric drivetrain costs less than an AMG supercharged V12. The BMW and the Mercedes have

They have significantly different prices to produce, as well. The all-electric drivetrain costs less than an AMG supercharged V12. The BMW and the Mercedes have the same costs, so you can directly compare then, but the Model S does not. I think what we're both saying is that the big gas-engine luxury car segment is different from whatever new segment the Tesla Model S has created. But the point is that the new segment is taking buyers from the old.