Perhaps I should have said "stifling". Questions of malice, or of intent more generally, are irrelevant. Antitrust law is intended to promote consumer welfare.

Perhaps I should have said "stifling". Questions of malice, or of intent more generally, are irrelevant. Antitrust law is intended to promote consumer welfare. If consumers would be better off knowing about a service than not, and because it threatens Google, Google is relegating it to page 70 of their search results, that's bad for consumers. Even if Google is trying to make everyone happy, regulators can help society by stepping in.