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High touch SaaS sees much... much.... much... less benefit from marketing. So many don't market themselves as often, or market in specialty places. Salesforce i
by curuinor 9y ago
High touch SaaS sees much... much.... much... less benefit from marketing. So many don't market themselves as often, or market in specialty places. Salesforce isn't even that much of a household name.
- trjordan 9y agoThe benefit enormously from marketing, but they don't benefit from high-visibility brand marketing. Trade shows, performance marketing, affiliates, content marketing, retargeting, account-based ads ... those all work well.