Twitter has people to sell adds to companies that use people to decide to buy ads. If automation makes it easier to use fewer people to buy ads, then twitter an

Twitter has people to sell adds to companies that use people to decide to buy ads. If automation makes it easier to use fewer people to buy ads, then twitter and other ad companies would likely sell ads with fewer people in the mix. As an aside it's odd to think of twitter and google etc as a kind of modern successor to the MadMen ad house. I guess if you were being pedantic, they're more like the modern version of what the network TV commercial industry was in the 60's.