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Great read! The "Churn rates" section was super interesting. Our SaaS has hovered around 4-5% churn rate. Glad to see that's doing pretty OK! Interestingly eno
by erikrothoff 9y ago
Great read! The "Churn rates" section was super interesting. Our SaaS has hovered around 4-5% churn rate. Glad to see that's doing pretty OK!
Interestingly enough in December we increased our prices by quite a lot (percentage wise, $2/month to $6/month). That month we saw an 8% churn rate, and January 6%, and this month looking like a bit less. It's going to be really interesting to see what happens in the future.
The jury is not in yet, but it feels that the voluntary churn is a lot less for the customers paying more, compared to the lower price point.
- PerfectElement 9y ago> The jury is not in yet, but it feels that the voluntary churn is a lot less for the customers paying more, compared to the lower price point. I noticed the same. Our $29.90 plan churn is 3x higher than our more expensive plans.
- janlukacs 9y agoSince they pay more, they value the service more, so they tend to stick around more :)
- janlukacs 9y agoAre you talking about monthly churn or yearly?
- erikrothoff 9y agoMonthly churn. We're using Chartmogul for the stats.
- janlukacs 9y agoWhat does the app offer? What type of customers do you have?
- erikrothoff 9y agoThe app is an RSS feed reader (feeder.co) Our user base is everything from B2B to B2C, as RSS is a tool not a solution, so it's very mixed.