The problem is Google will just be replaced with someone that dominates. Tech just ends up winner take all or most. We see it with each thing. From Search,

The problem is Google will just be replaced with someone that dominates. Tech just ends up winner take all or most. We see it with each thing. From Search, to Ecommerce, to social media, etc. So we need to think through would someone else be better than Google? Because that is just what will happen.