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It sounds a lot like groupon as described. The main issue with groupon is it didn't offer much value to the supplier - in this case the knife and plate maker -
by canadianwriter 9y ago
It sounds a lot like groupon as described. The main issue with groupon is it didn't offer much value to the supplier - in this case the knife and plate maker - what have you done to help with that issue? Is it simply because the nature of these kind of purchases means they happen more often? Wouldn't a small business just choose whichever is cheapest each time, meaning the supplier doesn't get a loyal buyer but just loses money in a fight to the bottom price?
- mrbashbash 9y agoThat’s a valid point. Unlike Groupon, we focus on helping suppliers reach a broader group of businesses who are looking to unlock volume discounts but can’t individually meet the minimum purchase requirements set by the supplier. Through bulk selling, they can offer the advantage of basic economies of scale to a set of new customers that are on our platform. As you mentioned, Groupon hasn’t really brought much of new sales to suppliers through bulk discounting at the B2C level. We instead target B2B reducing purchase costs for small businesses by combining their discount requests at the product level and making the data available to suppliers who can use the information to run customized tiered based promotions.