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Selling advertising online could be automated for the most part, unless Twitter really does offer personalised offering to ads buyers—which I'm not sure is the

• yojo 9y ago
  At a certain spend level, advertisers want to have a single human that they can call when they need something/something goes wrong ("a single throat to strangle"). Providing this dedicated connection is also an opportunity to upsell them on more ad products. I did this work at Google for a couple years at the start of my career. They are an exceptionally analytics driven company, and would not employ these kinds of people if there wasn't good ROI