This is actually not too different from the e-book market in China, which is even more fragmented. There are at about a dozen well known e-book readers, and the

This is actually not too different from the e-book market in China, which is even more fragmented. There are at about a dozen well known e-book readers, and the books are not shared among different apps. Even crazier, Tencent published two different e-reader apps, both having large amount of users