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Who designs this shit? How is this preventing anything? Russian intelligence agencies definitely can't crack this defense measure. /s They should also require

Who designs this shit? How is this preventing anything? Russian intelligence agencies definitely can't crack this defense measure. /s They should also require the buyer take a photo saluting the American flag while eating a hamburger.

toomuchtodo 9y ago
People who have never done this before. To be good at something, you must first be bad at it. Although I'm smh considering Facebook resources. "“If you run an ad mentioning a candidate, we are going to mail you a postcard and you will have to use that code to prove you are in the United States,” Harbath said at a weekend conference of the National Association of Secretaries of State, where executives from Twitter Inc and Alphabet Inc’s Google also spoke. “It won’t solve everything,” Harbath said in a brief interview with Reuters following her remarks. But sending codes through old-fashioned mail was the most effective method the tech company could come up with to prevent Russians and other bad actors from purchasing ads while posing as someone else, Harbath said." Less postcards, more unraveling shell corporations using their corporate metadata. Authenticate political ad buyers using LexisNexis, IRS tax IDs/political org registrations, perhaps going so far as to implement KYC [1] controls and procedures. It's not going to scale, plan on hiring if this matters. Otherwise, this is going to be defeated with a UPS store mailbox. "KYC controls typically include the following: * Collection and analysis of basic identity information such as Identity documents (referred to in US regulations and practice as a "Customer Identification Program" or CIP) * Name matching against lists of known parties (such as "politically exposed person" or PEP) * Determination of the customer's risk in terms of propensity to commit money laundering, terrorist finance, or identity theft * Creation of an expectation of a customer's transactional behavior * Monitoring of a customer's transactions against expected behavior and recorded profile as well as that of the customer's peers" [1] https://en.wikipedia.org/wiki/Know_your_customer https://en.wikipedia.org/wiki/Know_your_customer Source: I work in risk management for a financial services firm.
- adamnemecek 9y ago
  Not running some ads (like political) is also an option.
  - toomuchtodo 9y ago
    Facebook is only going to turn money down as a last resort, either because the PC backlash is too intense or it's regulated by the government. I assure you, they're not at the point where they'll turn political ad money away.

toomuchtodo 9y ago

People who have never done this before. To be good at something, you must first be bad at it. Although I'm smh considering Facebook resources. "“If you run an ad mentioning a candidate, we are going to mail you a postcard and you will have to use that code to prove you are in the United States,” Harbath said at a weekend conference of the National Association of Secretaries of State, where executives from Twitter Inc and Alphabet Inc’s Google also spoke. “It won’t solve everything,” Harbath said in a brief interview with Reuters following her remarks. But sending codes through old-fashioned mail was the most effective method the tech company could come up with to prevent Russians and other bad actors from purchasing ads while posing as someone else, Harbath said." Less postcards, more unraveling shell corporations using their corporate metadata. Authenticate political ad buyers using LexisNexis, IRS tax IDs/political org registrations, perhaps going so far as to implement KYC [1] controls and procedures. It's not going to scale, plan on hiring if this matters. Otherwise, this is going to be defeated with a UPS store mailbox. "KYC controls typically include the following: * Collection and analysis of basic identity information such as Identity documents (referred to in US regulations and practice as a "Customer Identification Program" or CIP) * Name matching against lists of known parties (such as "politically exposed person" or PEP) * Determination of the customer's risk in terms of propensity to commit money laundering, terrorist finance, or identity theft * Creation of an expectation of a customer's transactional behavior * Monitoring of a customer's transactions against expected behavior and recorded profile as well as that of the customer's peers" [1] https://en.wikipedia.org/wiki/Know_your_customer https://en.wikipedia.org/wiki/Know_your_customer Source: I work in risk management for a financial services firm.

adamnemecek 9y ago
Not running some ads (like political) is also an option.
- toomuchtodo 9y ago
  Facebook is only going to turn money down as a last resort, either because the PC backlash is too intense or it's regulated by the government. I assure you, they're not at the point where they'll turn political ad money away.