3 ms·

The responses to your assertion seem valid, and given that you don’t know which competing company is being advertised, that seems to support them even more.

ocdtrekkie 9y ago
As Graham's article explains, the goal is for your press hit to not look like an ad. I can't be 100% sure who's behind it, but, for example, it fits the classic submarine model if it's Overstock. Note that Graham specifically cites quoting "experts", and down in like third or fourth, you'll see the actual client get dropped. > With trend stories, PR firms usually line up one or more "experts" to talk about the industry generally. In this case we get three: the NPD Group, the creative director of GQ, and a research director at Smith Barney. [5] When you get to the end of the experts, look for the client. And bingo, there it is: The Men's Wearhouse. Google and Facebook could easily be considered "experts" in this field, and Overstock is definitely a place that doesn't come to mind when you think "AI researchers". This little submarine might be trying to plant the idea in peoples' heads that OLabs is a place to consider when they're looking to do AI research. You might not have thought of it before, but you might think of it now. The article wasn't outwardly an ad for them, but it's maybe the only new information it inserted into your brain. The perfect submarine.
- IntronExon 9y ago
  You could be right, but I see a problem in that you could just as easily be wrong. Worse, if I apply your standards to many other articles, I’m capable of obtaining the same ambiguous results.
  - ocdtrekkie 9y ago
    Many other articles are also submarines. ;)
    - IntronExon 9y ago
      Twitch Granted, but it’s the ability to distinguish them from others that seems to be the relatively hard part.

3 ms·

The responses to your assertion seem valid, and given that you don’t know which competing company is being advertised, that seems to support them even more.

by IntronExon 9y ago

ocdtrekkie 9y ago
As Graham's article explains, the goal is for your press hit to not look like an ad. I can't be 100% sure who's behind it, but, for example, it fits the classic submarine model if it's Overstock. Note that Graham specifically cites quoting "experts", and down in like third or fourth, you'll see the actual client get dropped. > With trend stories, PR firms usually line up one or more "experts" to talk about the industry generally. In this case we get three: the NPD Group, the creative director of GQ, and a research director at Smith Barney. [5] When you get to the end of the experts, look for the client. And bingo, there it is: The Men's Wearhouse. Google and Facebook could easily be considered "experts" in this field, and Overstock is definitely a place that doesn't come to mind when you think "AI researchers". This little submarine might be trying to plant the idea in peoples' heads that OLabs is a place to consider when they're looking to do AI research. You might not have thought of it before, but you might think of it now. The article wasn't outwardly an ad for them, but it's maybe the only new information it inserted into your brain. The perfect submarine.
- IntronExon 9y ago
  You could be right, but I see a problem in that you could just as easily be wrong. Worse, if I apply your standards to many other articles, I’m capable of obtaining the same ambiguous results.
  - ocdtrekkie 9y ago
    Many other articles are also submarines. ;)
    - IntronExon 9y ago
      Twitch Granted, but it’s the ability to distinguish them from others that seems to be the relatively hard part.