And since you missed it - about a month ago Old Spice did a great internet level promotion with this ad - answering questions from facebook / reddit / youtube /

And since you missed it - about a month ago Old Spice did a great internet level promotion with this ad - answering questions from facebook / reddit / youtube / twitter. And cleverly targeted videos at people like Kevin Rose. It was really impressive. HN had the post about how they did it here: http://news.ycombinator.com/item?id=1516195 http://news.ycombinator.com/item?id=1516195 And the key discussion about the campaign was here: http://news.ycombinator.com/item?id=1512225 http://news.ycombinator.com/item?id=1512225 You can see the full list (that does get rather repetitive -- although keep in mind they were coming out about every 20 minutes for 2 days straight) here: http://www.youtube.com/user/OldSpice#p/u http://www.youtube.com/user/OldSpice#p/u