Many profitable SaaS and info product businesses are much, much easier to start and run than a sandwich shop. More profitable, too. It's in your best interest

Many profitable SaaS and info product businesses are much, much easier to start and run than a sandwich shop. More profitable, too. It's in your best interest to promote the 'heroic' model of startups, that don't charge but grow huge and sell -- a hopeful one-time sale model -- rather than incremental sales like I do. If the top of the mountain is earning a lot of money from your business, there are still different ways to reach that peak. Every mountain has multiple faces. Some faces are easy and well-known, like creating a product that creates business value, and then capturing that value by charging. Other faces are considered "ballsy" because they are so difficult -- the model of growing big while free, and then the one-time liquidity event. The easy face can still get you to the top, and, bonus - it's easy!