> change in behavioral norms You should have seen the "shall I tell him he has body odour?" ads that the soap manufacturers ran a few decades ago. Big score,

> change in behavioral norms You should have seen the "shall I tell him he has body odour?" ads that the soap manufacturers ran a few decades ago. Big score, there's deodorant as a life necessity installed in the common mind. Not a complaint, I just think that soap makers are the unacknowledged legislators of the world.