Ecommerce is hard but its also telling that Gucci can't just sell on their own website, while they have a site where you can buy Gucci they are also forced to h

Ecommerce is hard but its also telling that Gucci can't just sell on their own website, while they have a site where you can buy Gucci they are also forced to have an amazon presence as well. Amazon are a big deal because people want to put out their personal information on the web as little as possible. The more you can get everything you need from Amazon you can limit your exposure to your credit card being on the web only to Amazon and not to hundreds of individual sites. Maybe in the future if the world goes to crypto Amazon will lose this advantage. But for now they have a big advantage in the breadth of items they offer such that even a powerful brand like Gucci is forced to sell on Amazon even though they have their own website and in theory could impose a monopoly over access to Gucci products on their own website. However that requires shoppers to setup their credit card on Gucci, another site besides Amazon. Every other site you have to sign up for you're taking a risk with your personal information being misused. Amazon's lack of being hacked for persona information is one of the huge drivers of this consumer loyalty even when Amazon often make mistakes, they don't make the mistake of leaking your credit card information. They might marked something as delivered when its not and have brutal restocking fees but people are willing to put up with the nasty parts of Amazon because they feel their credit card is safe on file with them.