I appreciate the article didn't invent this ratio -- though this doesn't excuse the behaviour. Everyone, whenever they communicate, has the opportunity to impr

I appreciate the article didn't invent this ratio -- though this doesn't excuse the behaviour. Everyone, whenever they communicate, has the opportunity to improve things. I'd argue it would be better described as 1 gram protein to 500gm (half a kilo) of body mass. That's actually a ratio, in the sense it can then be written simply as 1:500. You could translate that to US imperial as the ratio 0.032:16 -- assuming ounces all the way down, of course. Convenient! Microbloits to the parsec, football fields to the ocean, grams to the pound -- these are all just whacky to most people.