> The brand will shift how it connects with consumers — to conversations, with a combination of bots and humans, through a messaging front end like SMS or Faceb

> The brand will shift how it connects with consumers — to conversations, with a combination of bots and humans, through a messaging front end like SMS or Facebook. We are already working with several large brands to make this a reality. This is arguably happening in third world countries. At least in Indonesia (which I'm familiar with), a lot of new businesses don't bother with websites but relied on things like Facebook, Instagram, or WhatsApp (coincidentally these are own by the same guy) to reach out to customers and get orders.