What's super clever about this is going after nursing homes rather than generaly avoidable ER admissions. Trying to aim at insurers would have been probably ne

What's super clever about this is going after nursing homes rather than generaly avoidable ER admissions. Trying to aim at insurers would have been probably next to impossible, even though that's where the big market is. If you're interested in the opportunity, good read here: https://www.vox.com/policy-and-politics/2018/1/29/16906558/anthem-emergency-room-coverage-denials-inappropriate https://www.vox.com/policy-and-politics/2018/1/29/16906558/a...