>As Google made it easier to find the world’s information, it also started to dictate the rules through the PageRank algorithm, which forced companies to design

>As Google made it easier to find the world’s information, it also started to dictate the rules through the PageRank algorithm, which forced companies to design their websites in a certain way Page rank is not dictated by website design, and it's not the reason many websites share the same components... UX is, we have found the proven path and following it makes it easier for our users. Los of other valuable criticism in the site's own comments as well...