there's something to be said about a predictable experience. no one needs checkout buttons on the left and mystery meat navigation [1] for the sake of being uni

there's something to be said about a predictable experience. no one needs checkout buttons on the left and mystery meat navigation [1] for the sake of being unique. i personally don't want a MySpace or Geocities shopping experience. brick and mortar stores are also not that different for the same reason. our avg purchase online is $500 and a phone purchase avg is closer to $1,000. we're happy when customers call so we can further differentiate ourselves from our competitors. [1] https://en.m.wikipedia.org/wiki/Mystery_meat_navigation https://en.m.wikipedia.org/wiki/Mystery_meat_navigation