That's a thoughtful post, but I think you got the wrong message out of it. Jobs wants to create computers for people who "think different" in a way that changes

That's a thoughtful post, but I think you got the wrong message out of it. Jobs wants to create computers for people who "think different" in a way that changes the world. He's not talking about it as a fashion statement as you imply when you say: > The words "Think different" translated into an Ogilvy style headline would say: "If you buy this product your friends and peers will think you are different and you will stand out from the crowd." tc's comment does bring up the fact that that's not what stuck, but it is what Jobs was trying to get at.