While this may not be a concern for many startups at the moment, while I was job hunting I found the about us page to be very helpful in weeding out companies I

While this may not be a concern for many startups at the moment, while I was job hunting I found the about us page to be very helpful in weeding out companies I should stay away from. I.e. the more bullshit they added in their about us, the less likely I was to investigate further to decide if I should attempt to apply there or not. So maybe something to keep in mind for the future is realize potential customers probably won't care about the "about us" page, and tailor the page more for people who are actually trying to learn something about your company.