I came across the list while searching for insight on value props (I'm at the "articulate your value proposition" stage of Four Steps). The end of the story is

I came across the list while searching for insight on value props (I'm at the "articulate your value proposition" stage of Four Steps). The end of the story is I just ordered "Delivering Profitable Value" off Amazon after being blown away by the first few pages. The idea of focusing on 'resulting experiences' has me gripped!