As a consumer you likely wouldn't -- you'd buy the tokens as needed and liquidate them immediately. As an investor you might for the same reason you would inves

As a consumer you likely wouldn't -- you'd buy the tokens as needed and liquidate them immediately. As an investor you might for the same reason you would invest in any other enterprise. If you believe that the application is likely to become popular, then more people will be needing the token that powers it, thus the price of that token (against other assets) will go up.