> We shall see how well it works out for them to be the brand for people who aren't fond of rules...computer geeks excepted. Computer geeks who want to change t

> We shall see how well it works out for them to be the brand for people who aren't fond of rules...computer geeks excepted. Computer geeks who want to change the world seek platforms with fewer rules. Geeks are such a small fraction of the market that they only matter as a function of influence. The success of desktop linux shows the "power" of said influence. In other words, Apple can do just fine by telling non-geeks that choosing Apple means that they're technically advanced. FWIW, geeks do like Mac laptops more than the market as a whole. The "geek cred" ad can leverage that if need be.